YETI VS RTIC COOLERS
Yeti Cooler Overview Yeti is arguably the most well-known premium cooler line in the industry. They were founded in 2006 in Austin, Texas and since then they have taken the cooler industry by storm. One of their largest target audiences is outdoor enthusiasts, who typically are looking for a cooler that is both tough enough to handle outside elements and also need a cooler with extremely long ice life. Yeti offers a wide variety of cooler shapes and sizes, both in soft-sided and hard-sided varieties. In addition, they have also expanded to including ice buckets, drink wear, and various other gear. However, for the purpose of this article, we will focus on just the items that keep things cool! It appears that with the recent release of RTIC’s new lineup, Yeti has began to expand their products to keep up as well. Some new sizes in their drinkware and soft-sided coolers are in the works and/or have been released and are actively for sale! Yet...